@Zynewave wrote:
What title would you give the competition topic then?
My intent with such a competition would be to find out what missing features are holding people back from purchasing a license.
You could call it seal-the-deal-feature or deal maker (like an opposite to a deal breaker).
Calling it a deal breaker would be misleading, because it does not mean what you have in mind for that feature deal thingy.
A “deal breaker” is that which breaks (terminates, cancels) the deal.
Example: “If the warranty period for that computer is only 6 month, it would be a deal breaker for me.” (I would not buy that computer)